NIKE ABROAD
This campaign concept was done in order for possible experimentation within Nike's brand identity and its collaborations with other businesses. The subject at hand is described as "Abroad" to showcase the journey it took Nike to be one of the biggest and best leaders within the apparel industry for the past 60 years.
Tools
Adobe Photoshop, Adobe After Effects, Adobe Illustrator, Adobe Media Encoder
What is "Chromatic"
Chromatic is essentially a descriptive term for being very open, colorful & exotic. With this in consideration, a concept was created using very vibrant and seemingly unusual color schemes to engage the viewer more into what they are viewing.
Having many colors can also be represented by a rainbow, and within the more Western art cultures, rainbows are a representation of signs of hope as well as promises for better times to come. And having Nike being based in Oregon; a western state, it was a perfect chance to have the two topics join together and create a concept on it.
Having many colors can also be represented by a rainbow, and within the more Western art cultures, rainbows are a representation of signs of hope as well as promises for better times to come. And having Nike being based in Oregon; a western state, it was a perfect chance to have the two topics join together and create a concept on it.
