T1 NORTH AMERICA
T1 Entertainment & Sports is a global esports joint venture created by Comcast Spectacor and SK Telecom based in Seoul, Philadelphia, and Los Angeles. While at T1 I was tasked with developing T1’s visual identity for North America and their ultra-successful Valorant team/creators.
Tools
Blender, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe Media Encoder
VISUAL OVERHAUL
When looking at the original visual identity for T1 it felt devoid of character and appeared to be disjointed from the brand's core identity. After making a defining list of brand guidelines, a complete visual overhaul was completed. The use of motion graphics, color, and typography further defined the brand.
